About Us

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Indian Health Bureau is a non governmental media organization dedicated to promoting health awareness and encouraging belief and behavioral changes that can significantly reduce the disease burden and economics challenges faced by India. The organization strives to educate, inform, and inspire individuals and communities to adopt healthier lifestyles by harnessing the reach power, and influence of media-across digital, social, and traditional platforms. Indian Health Bureau works to improve health literacy, counter misinformation, and support a preventive approach to healthcare nationwide through evidence-based content, public health campaigns, and strategic communication.

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Background and Need

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India is facing a growing public health crisis marked by a dual burden of communicable and non-communicable disease (NCDs). According to the Indian Council of Medical Research (ICMR), non-communicable diseases account for nearly 64.9% of all deaths in the country. These include heart disease, diabetes, cancer, chronic respiratory disease, and mental health disorders-many of which are linked to lifestyle and behavioral factors.

(Source: WHO - Global Tuberculosis Report, 2023)

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The economic consequences are also profound. The World Economic Forum and the Harvard School of Public Health estimated that Indian could lose over USD 4.58 trillion between 2012 and 2030 due to non-communicable diseases and mental health conditions alone-primarily from lost productivity and treatment costs.

(Source: World Economic Forum - The Global Economic Burden of NCDs, 2011)

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One of the reasons for this significant disease and economic burden, as per experts, is low awareness. Fewer than 30% of Indian adults possess the knowledge and capacity to understand and use basic health information effectively, according to a UNESCO study. This knowledge gap fuels health misinformation, stigma, and poor health-seeking behaviors.

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Our Role

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In this context, Indian Health Bureau was established to bridge the gap between medical knowledge and public understanding through media. By leveraging social and digital platforms, television, and community radio, the organization aims to:
 

• Deliver accurate, timely, and easy-to-understand health information

• Challenge myths and misinformation surrounding health and wellness

• Encourage preventive healthcare practices and early diagnosis

• Promote healthier behaviors through storytelling, campaigns, and expert-led content

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Vision

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To create a well-informed and health-conscious society in India by improving access to accurate health information and encouraging preventive healthcare practices through responsible media engagement.

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Mission

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To use the power of media—across digital, social, and traditional platforms—to:

• Enhance public understanding of health issues through evidence-based content.

• Promote preventive health behaviors and early diagnosis.

• Address misinformation and stigma related to diseases and healthcare.

• Reach underserved and rural populations with accessible and culturally sensitive communication.

• Collaborate with health experts, institutions, and communities to support better health outcomes across India.